Most companies claim to have implemented a stage-and-gate or gating process to drive new products to market. Some indeed have, but many companies have got it wrong! If you are not satisfied with the way your idea-to-launch process works, then this 20 minute video is right for you. Cooper, the creator of the Stage-Gate system, explains how the system works – the basis for stage-gate, what the stages are, how the gates work, using the right go/kill criteria at gates, how stage-gate can be extended to other types of initiatives, successfully implementing Stage-Gate, the role of the process manager, and getting senior management on board. He also provides a glimpse into the future – a look beyond Stage-Gate at the new Triple A system. An entertaining and insightful 20 minutes, with lots of solid tips to getting it right.