Prodex Systems in conjunction with Enterprise Connect invite your participation in FREE a one day introductory workshop - FOCUSED INNOVATION. This proven methodology has been used to successfully identify unmet customer needs and to develop unique solutions as break through innovations.

Hear your customer's voice and make the right choice to:

- Develop a winning product specification which will “excite and delight” your customers

- Establish direct connection between your customers and your product development team

- Gain insights into the key attributes that matter to your customers

- Build lasting relationships with key customer groups

- Better understand your customers

- Build a sound base for future New Product Development strategy

- Understand different perspectives across your organisation, fostering shared learning within your teams

Learning Outcomes

- Develop a winning product specification which will “excite and delight” your customers

- Learn from your products’ past, present and future lead users

- Analyse and generate concepts and insights from the data you gather

- Observe your customer’s environment and actively listen and probe for insights into unstated needs

- Prepare an organised environment conductive to building and enhancing teamwork, creativity and focus

- Develop a program of planned customer visits – know who to visit, what to ask

- Develop metrics to measure customer requirements that keep development on track and in the ‘sweet spot’

- Achieve ‘design objective clarity’ by structuring data that builds common understanding, encourages new insights, resolves conflict and reaches alignment on conclusions

- Use the requirements and metrics to develop, screen and optimise concepts for a competitive solution

“BOSE Corporation utilised the Focused Innovation methodology to develop its highly successful lifestyle® Series Home Entertainment system. This product fulfilled many unmet customer needs and captured 80% of the US market for home theatre systems within three months of product launch.”

Workshop Agenda

Choosing Your FOCUS Project

To gain the most from this workshop you should consider in advance the strategic challenge on which you would like to FOCUS. For example: Your objective may be framed as:

The FOCUS methodology can be applied at BOTH a Strategic and Tactical level. As a toolit operates from STRATEGY through REQUIREMENTS and with IMPLEMENTATION. Through the FOCUS methodology, you will develop a set of metrics which align products, services and features with Strategic objectives.

Who Should Attend

The gain the most from this workshop, we recommend that you send 2 people:

- ONE with a SALES/MARKETING outlook as well as

- ONE with a TECHNICAL/DEVELOPMENT outlook

If this is not possible or if you are seeking to assess the relevance of this methodology to your business then send the person who best combines both a strategic, marketing and technical outlook.

Complimentary Manual

Company teams of 2 or more who REGISTER and ATTEND this workshop will receive a complimentary copy of the “FOCUS” manual, “Voices Into Choices”.

*One copy per company
*Limited to the 1st 15 companies registrations per workshop
*Additional copies of the manual are available at $66+ postage and handling

Further Information